Copywriting isn’t just writing, it’s problem-solving. Every word is a puzzle piece that must fit perfectly to build rhythm, spark curiosity, and make authentic connection in a digital world overflowing with noise.

In an age when we’re constantly being marketed to on our screens, standout copy is what it takes to stop the scroll, and that’s where I thrive.

I’ve had the privilege of growing my copywriting portfolio at Hatley Little Blue House, experimenting across diverse marketing styles and formats. While the visuals showcased here were created by Hatley Little Blue House’s exceptional photo and design team, every word you’ll read was written by me, thoughtfully tailored to bring both the Hatley and Little Blue House brand voices to life.

With two distinct brands and three lines, I’ve developed copy for three unique audiences:

• Hatley Kids: Parents and grandparents seeking fun, durable apparel that lasts through every adventure (and every sibling).

• Hatley Women: Women who value timeless style, comfort, and quality that endures.

• Little Blue House: Gift-seekers drawn to quirky, irreverent finds that celebrate personality and playfulness.